December 24th to 30th
We hadn't any project work scheduled for the last week of the year, but we weren't completely idle. Apart from testing and ordering new office chairs (note from the editor's back: Thanks!), we had a meeting where we reviewed the passing year and made plans for the new one.
In preparation for this meeting, we took a closer look at our financial results. Here is some data we'd like to share.
New vs. old clients We worked for 18 different clients this year. This seems pretty much, but it also includes companies we did training workshops with or little updates from last year's projects.
With 12 of those 18 clients we worked for the first time this year. These new clients made a little bit more than 2/3 of our yearly revenue.
Almost 3/4 of our total revenue came from just 5 clients. Because some projects already started in 2010 and some will continue in 2012, these numbers are just a snapshot. What's interesting though: our top-grossing client only brought in 20% of the dough. Which is a a good indicator that we are not depending on any particular client.
Type of clients One quarter of our revenue this year came from start-ups. Their first product isn't older than two years, or hasn't even been released yet. Another quarter comes from bigger, established firms from the e-commerce sector. A bit less (22%) was generated with technology companies which are past the start-up phase. Clients from the publishing sector are responsible for 18%1. Training workshops2 brought in 7% of the money we invoiced.
Type of work Trying to categorize our projects by device, platform or medium is a bit tricky, because some cover multiple devices. There is some guessing about the distribution of revenues in this area, so the ratios might not be 100% accurate.
Three categories are so close, that it's impossible to pick a winner. At the top of the list are tablets, with 29% of our billed fees. These projects include tablet optimized websites, as well as iPad apps. Close on the heel: UIs for PC software or hardware with desktop-sized displays. Also in the Top 3: websites and web apps developed primarily for desktop computers3. Mobile websites or native smartphone apps made up 15% of all the money we billed to clients (down from 28% last year). Income from print projects was marginal with just 1%.
I'm quite happy with this distribution. It represents what we are aiming for – a very diverse portfolio. The only thing I'm missing this year: projects for TV. But I've got a good feeling that 2012 will be the year of the big screen.
Happy New Year!
1) I'm talking of traditional publishing companies here. Some of clients I labeled "start-ups" are also in the publishing business.
2) These are workshops where we trained people from other companies or agencies. This number does not include workshops we did as part of a larger project.
3) Not included in this category: complex Chrome apps. I put them in the software UI group, because they are more related to PC/Mac desktop software.