November 19th to 25th
It’s early sunday morning, the dark outside is slowly turning into grey. Everything’s quiet, except for the oven which hums while emitting a faint smell of baking bread. Perfect time to write a weeknote!
The week started with a little bummer. We’ve been considered for a very interesting new project, but due to some timing issues, we haven’t been selected. We had good (joyous!) reasons for not complying with the tight schedule, though. C’est la vie.
For the same reasons Christophe canceled his talk at the Push Conference in Munich. The presentation he was preparing was called “Learning to say no”, and learn he obviously did. Michael bravely took over the duty, having only a few days to prepare his talk about (design) processes.
Like the week before, Puichon kept most of us busy. Our client dropped by every other day to get a cup of coffee and review the work we’ve done. We are making good progress.
Christophe was also involved in Wasatch – an ongoing project that was a bit on the back-burner in the last weeks. He went to the client’s headquarters twice this week, still trying to find out better and faster ways to get there. Bus, train, cab, bike… he now knows all the options, travel times and fares.
The week ended with another bummer, although it didn’t came as a surprise to us: The Financial Times Deutschland will be closed down in December. We worked with a small team at FTD since the beginning of this year. Snoqualmie and Snohomish were both project code names associated with this client. The latter stood for their new mobile website, which was just released a few weeks ago. Snoqualmie, on the other hand, was a bigger project which is now almost a year in the making – and will remain unfinished. We might share more details about this, if we are allowed to talk about it.
Snohomish and especially Snoqualmie were an integral part of FTD’s digital strategy. Unfortunately these efforts came too late. I wonder what would have happened if Snoqualmie was done a year earlier. Could it have saved the sinking ship? Or at least sparked some hope that the brand had a (digital) future? Unfortunately we’ll never find out.
We wish the talented people at FTD all the best in these turbulent times and hope that they will find new jobs and challenges.
To end this note with something more pleasant: The studio space got two more updates. Three custom-built, wooden cubes that can serve as a either stools or side tables, and a new floor in the kitchen. Es geht voran.