New work: Görtz 17 app

German shoe retailer Görtz presents the new Tommy Hilfiger collection with a digital helper.

Author: Johannes Schardt
Date: 21. April 2011
Prototyping the iPad app

Prototyping: We tested early versions with staff members to find out how the app can support their sales pitch.

If you walk in one of the Görtz17 stores these days, chances are you will be greeted by a salesperson armed with a tablet computer. Until the end of the month, our client is testing the usage of an iPad app as a new digital service in their retail environment.

Since the physical stores can only carry a limited number of items, the salesclerk now has a handy tool to inform her customer about similar products that are available at the online store. Together they can browse through a catalog of all the latest shoes and accessories, and order an item from within the app.

The app was developed in cooperation with Franz von Vacano, Michael Schieben and Johannes Großmann.

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